We're on a mission to digitize every menu on the planet
MenuCraft was born in 2022 from a simple frustration — menus that couldn't be updated without reprinting, and customers who couldn't read them in the dark. We built the tool we wished existed.
How it started
Alex Rivera ran a small tapas bar in Austin for six years. Every time he changed a price, added a seasonal dish, or ran out of an ingredient, it meant reprinting menus — $200 and a two-day wait. During COVID, he had to pivot to QR codes overnight using a hodge-podge of tools that barely worked.
He called his friend Sarah, a software engineer, and said: "There has to be a better way." Six months later, MenuCraft launched in beta with 12 restaurants. Within a year, 500 restaurants in 20 countries were using it.
Today, MenuCraft powers digital menus for restaurants ranging from neighborhood cafés to hotel chains. We're still the same small team obsessed with making restaurant operations simpler, faster, and more profitable.
What we believe
The principles that guide every decision we make.
Customer First
Every feature we build starts with a real restaurant owner problem. We eat our own cooking — our team uses MenuCraft at local spots weekly.
Simplicity
Complexity kills adoption. We ruthlessly simplify until our grandmothers can set up a digital menu in under 10 minutes.
Global Mindset
Restaurants exist everywhere. MenuCraft supports 40+ languages and 100+ currencies so every restaurant on earth can go digital.
Quality Obsessed
We ship less, but better. Every release goes through real restaurant testing before it touches production.
The team behind MenuCraft
Small team, big impact.
Alex Rivera
CEO & Co-founder
Former restaurant owner turned tech entrepreneur. Built MenuCraft after struggling with paper menus during a busy Friday night.
Sarah Chen
CTO & Co-founder
10 years in SaaS engineering. Previously led platform teams at Shopify and Square. Passionate about developer experience.
Marcus Johnson
Head of Design
Award-winning UX designer with a focus on hospitality tech. Believes great design should be invisible.
Priya Patel
Head of Customer Success
Onboarded 1,000+ restaurants onto MenuCraft. Fluent in 4 languages, empowering global restaurant owners.